Ideas to Grow Your Lottery
The following activities can help you attract new players, increase ticket sales and maximise fundraising for your club. Once in place, many of these activities will continue generating awareness and ticket sales throughout the year.
Additional Website Promotion
If you've already completed the website actions in your launch checklist, great work!
As your lottery grows, continue looking for opportunities to keep it visible across your website and highlight the difference it is making to your club. Your lottery stories also give you content opportunities which help keep your website relevant and up to date.
Consider:
- Updating fundraising totals and impact stories
- Adding lottery mentions to relevant news articles
- Featuring the lottery on seasonal or campaign pages
- Refreshing banners and promotional content throughout the year
Social Media Promotion
Use your club's social media channels to keep your lottery visible throughout the year. It works both ways too – your lottery gives you loads of opportunities to generate and publish content regularly - even out of season.
Remember to:
- Promote your fundraising cause
- Share regular lottery updates – including how close you are to your lottery fundraising goals
- Thank supporters for playing – tell them how they are helping and ask others to ‘Do Their Bit’ too
- Add lottery links to your social media profiles, bios and link menus
- Share winner announcements
- Remind supporters about key draw dates
Posters & Printed Materials
Posters remain one of the simplest ways to promote your lottery.
Continue displaying posters around your club and look for opportunities to add them in new locations.
Display posters in:
- Clubhouses
- Noticeboards
- Changing rooms
- Toilets
- Bar areas
- Spectator areas
Your Lottery Ambassadors can also help by asking local businesses to display posters or flyers, particularly businesses that already support the club through sponsorship or other fundraising activities.
Consider approaching:
- Local shops
- Cafés
- Hairdressers and barbers
- Pubs and restaurants
- Community venues
For many local businesses, displaying a poster or flyer is a simple way to support your club and help boost fundraising without any additional sponsorship cost.
You can also include lottery adverts in matchday programmes, other club publications, and consider getting ads (or even better – free editorial) printed in local publications which are either paid for or dropped through local letterboxes.
Request free posters for your club here
Club Events
Every club event provides an opportunity to promote your lottery.
Whether it's a presentation evening, fundraising event, social gathering or tournament, make sure your Lottery Champion and Ambassadors are ready to talk about the lottery and help supporters sign up.
Encourage existing players to bring along a friend, family member or fellow supporter who may also wish to get involved.
Use your Engagement Prompt, Lottery Key Fobs, QR Codes and the Do Your Bit App to make joining as easy as possible.
Match Days
Match days provide regular opportunities to reach players, parents and supporters.
Consider:
- Matchday announcements
- Posters around the ground
- Programme adverts
- QR Codes in key locations
- Conversations with supporters before and after games
- Digital scoreboards/clubhouse tv screens (where available)
You can request a professionally designed matchday programme advert for your club:
Request matchday advert here
Staff & Volunteers
Make sure staff, volunteers, committee members and coaches understand the lottery and the difference it is making to your club.
The more people who understand the lottery, the more opportunities there are to promote it throughout the year.
Lottery Champions and Ambassadors
Your Lottery Champion and Ambassadors shouldn't stop promoting the lottery after launch.
Encourage them to continue having conversations, identifying new supporters, recruiting additional Ambassadors where appropriate and promoting the lottery at club activities throughout the year.
As your lottery grows, you may also wish to identify new volunteers who can help spread the word and support fundraising efforts.
Small actions, carried out consistently, can make a significant difference to ticket sales and fundraising income over time.
