--- title: The Fundraising Club Lottery Toolkit - Step 1 - Agreement description: Learn how to effectively set up and promote the Fundraising Club Lottery while adhering to essential marketing guidelines and regulations for successful fundraising. --- [Skip to content](https://www.thefundraisingclub.org.uk/lottery-toolkit/step-1#main-content) [![TFC Logo A](https://www.thefundraisingclub.org.uk/hubfs/TFC%20Logo%20A.svg)](https://www.thefundraisingclub.org.uk/) - [Home](https://www.thefundraisingclub.org.uk) - [The Fundraising Lottery](https://www.thefundraisingclub.org.uk/lottery) Show submenu for The Fundraising Lottery - [Overview](https://www.thefundraisingclub.org.uk/lottery) - [Register Your Club](https://www.thefundraisingclub.org.uk/lottery/join) - [Draws & Results](https://www.thefundraisingclub.org.uk/lottery-winners) - [Fundraising Leaderboard](https://www.thefundraisingclub.org.uk/fundraising-leaderboard) - [Club A-Z](https://www.thefundraisingclub.org.uk/club-a-z) - [Lottery Toolkit](https://www.thefundraisingclub.org.uk/lottery-toolkit) - [Fundraising Blog](https://blog.thefundraisingclub.org.uk) - [About](https://www.thefundraisingclub.org.uk/about) Open main navigation Close main navigation - [Home](https://www.thefundraisingclub.org.uk) - [The Fundraising Lottery](https://www.thefundraisingclub.org.uk/lottery) Show submenu for The Fundraising Lottery - [Overview](https://www.thefundraisingclub.org.uk/lottery) - [Register Your Club](https://www.thefundraisingclub.org.uk/lottery/join) - [Draws & Results](https://www.thefundraisingclub.org.uk/lottery-winners) - [Fundraising Leaderboard](https://www.thefundraisingclub.org.uk/fundraising-leaderboard) - [Club A-Z](https://www.thefundraisingclub.org.uk/club-a-z) - [Lottery Toolkit](https://www.thefundraisingclub.org.uk/lottery-toolkit) - [Fundraising Blog](https://blog.thefundraisingclub.org.uk) - [About](https://www.thefundraisingclub.org.uk/about) [← Back to Lottery Toolkit](https://www.thefundraisingclub.org.uk/lottery-toolkit) Step 1   # Lottery Set Up Step 1 of the marketing toolkit introduces the Affiliate Agreement and details the Marketing Guidelines every club official must follow when promoting the Fundraising Club Lottery. ## Introduction Before your club begins marketing, please study the marketing guidelines and club cause marketing articles. These are essential readings for all club officials and will support your long-term fundraising. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Marketing Guidelines The essential guidelines clubs must follow when promoting the lottery. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Club Cause Marketing How to maximise fundraising by placing your club cause at the centre of all marketing. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Club Website Integration How to integrate The Fundraising Club Lottery into your club website. ### **Affilate Agreement** The Affiliate Agreement is an agreement between the club (the affiliate) and The Fundraising Club Lottery CIC. The Affiliate Agreement outlines how the club will promote the lottery, ensuring all promotions remain within the marketing guidelines detailed below. One official acting on behalf of the club must sign the Agreement before the club can begin fundraising.  [Request Your Affiliate Agreement Here](https://www.thefundraisingclub.org.uk/lottery/join)   The Affiliate Agreement can be terminated at any time. There is no cost to the club and no minimum terms. ### **Marketing Guidlines** Marketing lotteries is a highly regulated activity, governed by strict guidelines set out by the Gambling Commission. To ensure compliance, it is essential that all clubs (Affiliates) market the lottery appropriately. Any breach of these regulations could put The Fundraising Club’s operating licence at risk, which would have serious consequences for all participating clubs relying on lottery income. To support affiliates and safeguard compliance, The Fundraising Club has developed approved marketing materials to help you promote the lottery effectively and responsibly. All marketing requirements have been compiled into a comprehensive PDF guide. Please download and follow these guidelines closely when promoting the lottery. [Download Marketing Guidelines](https://www.thefundraisingclub.org.uk/hubfs/The%20Fundraising%20Club%20-%20Lottery%20Marketing%20Guidance%20for%20Affiliates%20-%20V2.pdf) ### **Financial Model** **Financial Model** The Fundraising Club Lottery is different from most lotteries. We charge £10 per ticket per month and donate a Grant of £6 per ticket to the affiliated sports club. There are NO charges to the club and NO minimum ticket levels. **£10 Ticket** The £10 ticket price ensures that a club is fairly rewarded for its hard work promoting the lottery and provides enough income to achieve fundraising goals. Many lotteries charge £1 or £2 per ticket. After costs, the total income generated by the Club will be very low, which demotivates club volunteers and stops the clubs from reaching their fundraising goals. **£6 Grant** Provided the Club has an active player, a Grant is paid to the Club within 4 weeks of a draw. The number of tickets sold does not matter. A club could sell one ticket and receive a £6 Grant, or 1,000 tickets and a £6,000 Grant. **£4 Costs** The lottery costs include prizes, IT services, payment processing, licenses, marketing and promotion. £4 from every ticket covers these costs. **Recurring Ticket** Every ticket purchase is a recurring monthly ticket. The player is automatically entered each month and charged £10 until they cancel the ticket. Every ticket sold could generate £72 in club fundraising over 12 months (£ 6 x 12), creating a very effective, low-administrative source of club fundraising. **Long Term Goals** Our goal is to grow the Lottery to reach thousands of sports clubs, helping support millions of pounds of development Grants every month. The more clubs that join the Lottery, the bigger the prizes we can offer and the greater the incentive for club members, creating larger Grants for affiliate clubs ### **What Next?** Once you have signed their affiliate agreement, the Fundraising Club team will create your club lottery page and marketing assets. This will take ~48 hours. Once completed, you will be sent an email with links to the page and next steps to launch! ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Set Up Work with our in-house team to create your club lottery page and marketing assets. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Launch Launch your lottery page to club members and supporters. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Promotion Maximise every marketing opportunity to reach your fundraising goal. ## Marketing Resources Lots of resoucrs fro clubs to use. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Ticket Challenge Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Text & Images Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Posters & Display Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Key Fobs Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Mobile App Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. ![Card image](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Generator/2024/Image8.jpeg) #### Bar Tablet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. [← Back to Toolkit](https://www.thefundraisingclub.org.uk/lottery-toolkit) [Go to Step 2 →](https://www.thefundraisingclub.org.uk/lottery-toolkit/step-2) ![whatsapp-community](https://www.thefundraisingclub.org.uk/hubfs/whatsapp-community.png) ### Join The WhatsApp Community Connect with other clubs, share fundraising ideas, and get quick tips to boost ticket sales. [Join Community](https://chat.whatsapp.com/Dg2lDpxpzo94C8ho9k8Ic6) [![TFC Logo A](https://www.thefundraisingclub.org.uk/hubfs/TFC%20Logo%20A.svg "TFC Logo A")](https://www.thefundraisingclub.org.uk) The Fundraising Club CIC is a community-driven initiative dedicated to supporting local causes and making a positive impact. Sterling House, Capitol Park East, Tingley, Leeds, WF3 1DR Company Registration Number: 16034835 Registered in England and Wales Contact us: [support@thefundraisingclub.org.uk](mailto:support@thefundraisingclub.org.uk) **The Fundraising Club** [About](https://www.thefundraisingclub.org.uk/about) [Contact](https://www.thefundraisingclub.org.uk/about#contact) [Blog](https://blog.thefundraisingclub.org.uk) [Terms](https://thefundraisinglottery.joinourlottery.org.uk/terms-and-conditions)of use [Privacy](https://thefundraisinglottery.joinourlottery.org.uk/privacy-policy) **Lottery** [Overview](https://www.thefundraisingclub.org.uk/lottery-v2) [How to Join](https://www.thefundraisingclub.org.uk/lottery/join) [Draw & Results](https://www.thefundraisingclub.org.uk/lottery-winners) [Marketing Toolkit](https://help.pitchero.com/knowledge/the-fundraising-club/marketing-tool-kit-introduction) [Help & Support](https://help.pitchero.com/knowledge/the-fundraising-club-lottery) Copyright © 2026, The Fundraising Club C.I.C.